Pepsi positioning

coca cola positioning

What is the purchasing behavior of the average Pepsi drinker? Two keys to brand positioning are: brand awareness or increasing brand awareness in a particular brand category, and differentiating the brand so customers will remember it.

Positioning of pepsi in india

These Pepsi Challenge taste tests were filmed and repackaged as a form of reality advertising, primarily focusing on loyal Coke drinkers suddenly realizing that Pepsi tasted better. Pepsi has the image of being action oriented and I think that a large part of their target audience associate themselves with the brand because of that image. For example, the recent Coke advertisement in Australia depicts a group of friends playing around on a boat off the coast presumably of Australia which clearly taps into the Australian beach culture. Research includes gathering both primary and secondary data. Thus it was able to create a Point of difference from Coca cola. There are, of course, risks associated with line extension, however if managed well, leveraging an existing brand can be of enormous financial benefit to a company. This project helps us understand how each of its competitor is positioning their business today. What is the purchasing behavior of the average Pepsi drinker? According to the Globe and Mail , Pepsi is planning to have 1.

You are on page 1of 9 Search inside document Made by: Abhishek dhawan Introduction This project talks about various activities adopted by PepsiCo to occupy a distinctive place and value in the target customers mind.

As you can see, Pepsi saw an opportunity to reposition both their Pepsi brand and to reposition Coca-Cola at the same time.

Pepsi positioning map

This project helps us understand how each of its competitor is positioning their business today. According to the Globe and Mail , Pepsi is planning to have 1. Thus it was able to create a Point of difference from Coca cola. You are on page 1of 9 Search inside document Made by: Abhishek dhawan Introduction This project talks about various activities adopted by PepsiCo to occupy a distinctive place and value in the target customers mind. They are similar in that both brands consider themselves to be bold and refreshing. But ,Pepsi also attracts other age groups not only teens. Category: Soft drink, more specifically Cola Target Market: - male and female, skewed male - - think of themselves as hip or youthful - forward thinking - high school plus educated - rural and urban dwellers Of course Pepsi's main competitor is Coke who is in the same category and has a very similar target audience. Line extension strategy Having a strong brand that consumers are loyal to allows an organization to extend its line of products and bring to market new products more easily. To determine the visibility of Pepsi on the dealer outlets.

People are also aware of the food brands offered by PepsiCo. They are similar in that both brands consider themselves to be bold and refreshing. Related Interests. The positioning has remained same since its inception in According to the Globe and MailPepsi is planning to have 1.

pepsi target market
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