While most executive quotes bore readers, vibrant executive quotes can add flair to news releases and other PR content. Although journalists may be a little bit hesitant in the beginning, your news will definitely stick in their memory.
This is for the benefit of the publisher and audience; the publisher may want to clarify information or the audience might seek additional information about your company.
Seek a service that monitors the full range of news and social media, has good keyword filters to eliminate irrelevant clips, and can send customized alerts. Take into consideration that concerns and issues differ for local publications and trade journals.
While working as a project facilitator, she had hands-on experience with the LEED-new construction certification process. Take note of the outlets where you find announcements. The news release both introduces the new employee to the world and informs readers about your company.
Her work appears in "The Multi-Generational Workforce in the Health Care Industry," and she has been cited in numerous publications, including journals and textbooks that focus on human resources management practices.
For example, if she has enjoyed tremendous career progression in this industry over several years, begin your draft bio with a brief statement about her entry to the field. Department of Energy, Disney, Starbucks and many others. If your organization is conservative, you might want to avoid catchy or gimmicky headlines and stick with a straightforward one.
Describing the impact of the personnel change to the local community or industry can help the release evolve into a larger story.
Executive-level appointees often have professional bio photos; choose the best one to accompany your press release.
They can gain exposure for the organization in the business section of the local newspapers and on websites of local broadcasters.