How to write a press kit

Good luck! Design professional marketing tools quickly Creating professional media kits with Adobe Spark is fast, simple and completely free. If you only have one product, you can include this information in your company overview so that the journalist has less digging to do.

Company media kit

If you only have one product, you can include this information in your company overview so that the journalist has less digging to do. Quotes: Create a set of canned quotes that the media can use in their publications. But don't send media coverage from a direct competitor or it won't be covered. These are easily recognizable and validate the brand. Either way, it should accurately reflect you. Brochures are especially helpful to explain your product or service in addition to a simple press release. Place a small picture below the name and title. This adds validity to your business.

A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Bio sheets of the main players in your company are arguably among the most-read pieces in a packet because they highlight key information about the players' history.

For example, if you are CompanyName and not Company Name or companyname, make it clear!

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During any given day, a journalist will sort through over emailed pitches while working on multiple deadlines and simultaneous stories. Circle or box off similar achievements or categories with pens of different colors if your resume isn't already organized in this manner.

The Balance. Create completely original media kits Chances are your prospective customers and contacts receive several media kits every week.

how to make a press kit for an artist

Look at this page as a guide for the press kit. The statement could be uplifting or straightforward. Anyone who wants to talk about or promote your business has the tools they need to do it effectively.

digital press kit examples

This also keeps the information put out by the press consistent and accurate. Do a quarterly check of this information to make sure that your pricing stays up to date as your business evolves.

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Council Post: Why A Good Press Kit Is Essential